> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paysight.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Integrations

> Connect email/SMS marketing platforms (Omnisend) to checkout lifecycle events.

Marketing Integrations connects checkout lifecycle events to marketing platforms. The current customer-facing integration is Omnisend.

<Info>
  Find this module in **Shopify Stores** > **Edit Checkout** > **Integrations**.
</Info>

## How it works

Omnisend uses checkout email capture and completed order events to power abandoned-checkout and placed-order automation. Omnisend controls the wait timer and campaign logic inside its own platform.

## Settings reference

<AccordionGroup>
  <Accordion title="Omnisend API key">
    **You will set:** Secure text field

    The API key used to connect Paysight checkout events to Omnisend.
  </Accordion>

  <Accordion title="Omnisend list ID">
    **You will set:** Text field

    The Omnisend list that should receive checkout contacts/events.
  </Accordion>

  <Accordion title="Mapped events">
    **You will set:** Managed event mapping

    The checkout events Paysight sends to Omnisend for started checkout and placed order behavior.
  </Accordion>

  <Accordion title="Started checkout event">
    **You will set:** Managed event

    Sends customer email capture to Omnisend so abandonment automation can start.
  </Accordion>

  <Accordion title="Placed order event">
    **You will set:** Managed event

    Sends completed orders to Omnisend so abandonment automation can stop or branch correctly.
  </Accordion>
</AccordionGroup>

## Examples

<Tabs>
  <Tab title="Abandoned checkout">
    Enter the API key and list ID, save the integration, then build the matching abandoned-checkout automation inside Omnisend.
  </Tab>

  <Tab title="Disconnect">
    Remove the Omnisend integration when the client no longer wants checkout events sent to Omnisend.
  </Tab>

  <Tab title="Event review">
    Use Event Actions for generic webhooks. Omnisend mappings are managed here.
  </Tab>
</Tabs>

## Before saving

* Confirm API key and list ID with the client.
* Build or verify the Omnisend automation after saving.
* Do not manually duplicate Omnisend webhooks in Event Actions.

## Related modules

<CardGroup cols={2}>
  <Card title="Event Actions" icon="arrow-right" href="/guides/shopify-store-editor/event-actions">
    Dispatch checkout lifecycle events to webhook actions.
  </Card>

  <Card title="Pixels" icon="arrow-right" href="/guides/shopify-store-editor/pixels">
    Manage conversion pixels, URL matching, default behavior, and event filters.
  </Card>
</CardGroup>