> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paysight.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Pixels

> Tracking pixels, event filters, default pixel behavior, and diagnostics.

Pixels manages checkout conversion tracking for marketing and advertising platforms.

<Info>
  Find this module in **Shopify Stores** > **Edit Checkout** > **Tracking**.
</Info>

## How it works

Use this module for standard conversion pixels such as Meta, TikTok, Snapchat, Pinterest, Google Ads, Google Tag Manager, UpstackData, and similar providers. Use Attribution for Hyros and WeTracked.

## Settings reference

<AccordionGroup>
  <Accordion title="Conversion pixels">
    **You will set:** Pixel list

    The list of pixels checkout can load.
  </Accordion>

  <Accordion title="Pixel type">
    **You will set:** Provider selector

    The tracking provider for the pixel.
  </Accordion>

  <Accordion title="Name">
    **You will set:** Text field

    A friendly name that identifies the platform, account, or campaign.
  </Accordion>

  <Accordion title="Description">
    **You will set:** Text field

    Optional internal description for the pixel.
  </Accordion>

  <Accordion title="Tracking ID">
    **You will set:** Text field

    The pixel or conversion ID from the provider.
  </Accordion>

  <Accordion title="URL parameter">
    **You will set:** Text field

    Optional query parameter used to match a pixel to specific traffic.

    **Example:** `utm_source`.
  </Accordion>

  <Accordion title="Parameter value">
    **You will set:** Text field

    The value that must be present in the URL parameter for this pixel to match.
  </Accordion>

  <Accordion title="Default pixel">
    **You will set:** Default button

    Fallback pixel used when no more specific URL match applies.
  </Accordion>

  <Accordion title="Events">
    **You will set:** Event toggles

    Which checkout events should fire for providers that support event selection.
  </Accordion>
</AccordionGroup>

## Examples

<Tabs>
  <Tab title="Single Meta pixel">
    Create one Meta pixel, enter its tracking ID, and mark it as the default.
  </Tab>

  <Tab title="Traffic-specific pixels">
    Add separate pixels for different URL parameters, then choose a default fallback.
  </Tab>

  <Tab title="Provider event filtering">
    For providers with event options, enable only the checkout events the client expects to receive.
  </Tab>
</Tabs>

## Before saving

* Confirm tracking IDs directly from the advertising platform.
* Set a default pixel when multiple pixels could match.
* Use Attribution for Hyros and WeTracked instead of adding them here.

## Related modules

<CardGroup cols={2}>
  <Card title="GTM Events" icon="arrow-right" href="/guides/shopify-store-editor/gtm-events">
    Configure GTM container IDs, standard dataLayer events, and custom page-load events.
  </Card>

  <Card title="Attribution" icon="arrow-right" href="/guides/shopify-store-editor/attribution">
    Configure Hyros and WeTracked attribution scripts.
  </Card>

  <Card title="Behavior Analytics" icon="arrow-right" href="/guides/shopify-store-editor/behavior-analytics">
    Enable Microsoft Clarity and Hotjar session analytics IDs.
  </Card>
</CardGroup>