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GTM Events controls Google Tag Manager delivery from checkout, including container IDs and dataLayer events.
Find this module in Shopify Stores > Edit Checkout > Tracking.

How it works

Use this module when the client has a GTM workspace that should receive checkout page and purchase events.

Settings reference

You will set: Container ID listThe GTM containers checkout should load.Example: GTM-XXXXXXX.
You will set: Event togglesStandard checkout events to send to GTM, such as page view, begin checkout, and purchase.
You will set: Text listAdditional custom event names pushed when checkout loads.Example: checkout_loaded.
You will set: Container ID listOlder GTM container ID fields shown for stores that already use them. Prefer GTM container IDs for new setup.

Examples

Add the client GTM container ID and enable the standard checkout events they need.

Before saving

  • Validate container IDs with the client GTM workspace.
  • Keep custom event names simple and consistent with the client trigger names.
  • Avoid duplicate GTM IDs across GTM Events and Pixels.

Pixels

Manage conversion pixels, URL matching, default behavior, and event filters.

Attribution

Configure Hyros and WeTracked attribution scripts.