Find this module in Shopify Stores > Edit Checkout > Tracking.
How it works
Use this module for standard conversion pixels such as Meta, TikTok, Snapchat, Pinterest, Google Ads, Google Tag Manager, UpstackData, and similar providers. Use Attribution for Hyros and WeTracked.Settings reference
Conversion pixels
Conversion pixels
You will set: Pixel listThe list of pixels checkout can load.
Pixel type
Pixel type
You will set: Provider selectorThe tracking provider for the pixel.
Name
Name
You will set: Text fieldA friendly name that identifies the platform, account, or campaign.
Description
Description
You will set: Text fieldOptional internal description for the pixel.
Tracking ID
Tracking ID
You will set: Text fieldThe pixel or conversion ID from the provider.
URL parameter
URL parameter
You will set: Text fieldOptional query parameter used to match a pixel to specific traffic.Example:
utm_source.Parameter value
Parameter value
You will set: Text fieldThe value that must be present in the URL parameter for this pixel to match.
Default pixel
Default pixel
You will set: Default buttonFallback pixel used when no more specific URL match applies.
Events
Events
You will set: Event togglesWhich checkout events should fire for providers that support event selection.
Examples
- Single Meta pixel
- Traffic-specific pixels
- Provider event filtering
Create one Meta pixel, enter its tracking ID, and mark it as the default.
Before saving
- Confirm tracking IDs directly from the advertising platform.
- Set a default pixel when multiple pixels could match.
- Use Attribution for Hyros and WeTracked instead of adding them here.
Related modules
GTM Events
Configure GTM container IDs, standard dataLayer events, and custom page-load events.
Attribution
Configure Hyros and WeTracked attribution scripts.
Behavior Analytics
Enable Microsoft Clarity and Hotjar session analytics IDs.